On March 12th, 2012, a TV program about Valkee's "research" aired at 20.00 on YLE TV1, the public finnish broadcaster. Part of the MOT factual series, the piece called Taru korvavalosta - the ear light tale - stopped immediately the media PR campaign that Valkee had used to propagate their scam. Nearly all newspapers and journals, having hailed the "finnish innovation" before one or another way, remained silent from this point on. While Valkee's sales in Finland crashed, and the company hovered again on the verge of ruin, none of Valkee's media salespersons has asked the audience for pardon so far.

Based on the MOT program's information about Valkee's "Science", the company acquired the finnish Flim Flam award (HuuHaa-palkinto) in December 2012. Then Valkee got unwanted media attention, and some chances to defend themselves they missed.

The script of the original MOT program has been translated roughly into English. It is under review by external parties until the end of April 2013. It will be available here at some point soon, when there is the technical possibility for readers to suggest changes in case of errors.

script.pdf v0.7.2